The Custom Apparel Startups Podcast is put on my Marc Vila and Mark Stephenson from Colman and Company & Coldesi Inc. In Episode 2 they discuss e-mail marketing for the embroidery and t shirt business. Email marketing will help you gain (and retain) more customers.
You don’t have to be a guru or a pro to make it successful. Just engage with your customers, follow up, provide them education, coupons, deals and more. Often our customers ask ways they can grow their business without breaking the bank. One rhinestone customer was stuck in the same place selling rhinestone bags and t shirts. The use of e-mail marketing helped her gain the few extra orders a month needed to get past the plateau and grow her business. It doesn’t take a tremendous amount of time to gain more sales and move more shirts if you are using email the right way. There are plenty of wrong ways, and plenty of complex ways… but it is one of those things that is so simple, you will wonder why your business hasn’t been doing it the whole time (if you are a brand new business, its time to start now). Simply put, e-mail is an effective way to sell more embroidery and dtg printed shirts.
In this episode they will discuss some topics as:
Why use email for marketing your t shirt business?
Do small business embroiderers need to email market?
What software can you use?
Is it expensive?
What size businesses can use email marketing?
How to effectively use e-mail for your custom apparel decorating business.
Those are just a few of the most popular episode of the CAS Podcast. If you have any questions about how you can improve your business just contact us at firstname.lastname@example.org and we will be happy to help you grow your business.
Remember that you can supply your business with DTG ink, Embroidery supplies, hotfix rhinestones, Graphtec Cutters, Geo Knight heat presses and more for your custom apparel business at colmanandcompany.com